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JSEA by JC is more than just a swimwear brand; it's a symbol of Jamaican culture, sustainability, and innovative design. Established in 2019 by the then 19-year-old designer Jordan Clarke, known as JC, the brand embodies the vibrant spirit of Jamaica while setting new standards for sustainable fashion. Discover how JSEA by JC has redefined swimwear in Jamaica, blending style, functionality, and a deep commitment to environmental responsibility.
The Origins of JSEA by JC
The story of JSEA by JC began with a keen observation and a deep connection to the island. Growing up in Jamaica, JC noticed a surprising gap in the market for swimwear especially considering the nature of our island and beautiful beaches.
Growing up between islands, swimsuits were essentially her uniform, sparking an obsession with the piece of clothing and a desire to create them—a passion that would eventually become the cornerstone of the brand.
JC’s journey into design was deeply influenced by her grandmother, JLO, who made all her own clothes when she was younger. Learning to sew from her grandmother, JC inherited not just the skills but also a deep appreciation for craftsmanship and the value of creating something with one's own hands. This foundation in craftsmanship, her obsession with swimwear and the sea and a desire to fill a gap in the Jamaican market led to the birth of JSEA by JC.
Design Philosophy: Empowering Women, Embracing Sustainability
JSEA by JC is a woman-owned brand driven by a mission that extends beyond fashion. At its core, the brand is committed to adding value to the world rather than merely extracting from it. This philosophy influences every aspect of the brand, from the design process to its sustainability initiatives.
In the swimwear industry, where confidence and comfort are crucial, JSEA by JC aims to offer designs that empower women, helping them feel their best. The brand’s commitment to creating swimwear that enhances confidence is a reflection of its dedication to making a positive impact on its customers.
A Journey Towards Sustainability
JSEA by JC has evolved into a brand that prioritizes environmental responsibility and ethical practices. A major turning point came in December 2023, when the company transitioned to using recycled fabrics, significantly reducing its environmental footprint. The brand's sustainable practices encompass every stage of production, from waste collection—gathering fishing nets, plastic bottles, fabric scraps, and carpet flooring—to regenerating these materials into fabric fibers. These fibers are then used to create the brand's sustainable swimwear, which is packaged in biodegradable bags.
One of the standout aspects of JSEA by JC is its commitment to ethical manufacturing. The brand partners with the most solar-powered factory in Bali, ensuring that its entire production process is as environmentally friendly as possible. Moreover, the factory is certified for ethical treatment of workers, providing benefits such as wages above the minimum, health insurance, profit sharing, and wellness programs like weekly Zumba and soccer. This dedication to fair labor practices aligns with JSEA by JC’s values and promotes social responsibility within the fashion industry.
Impact on Local Communities
JSEA by JC’s commitment to sustainability goes beyond its products and manufacturing processes. The brand actively engages with local communities through beach clean-up initiatives across Jamaica and fundraising efforts for various projects. These activities contribute to environmental well-being and foster a sense of community and shared responsibility, reinforcing the brand's role as a positive force in both fashion and the environment. As the brand expands JC hopes to be able to contribute more to her islands and create a larger lasting impact.
Design Inspiration: A Love for the Ocean and Island Life
The design philosophy of JSEA by JC is deeply influenced by JC’s upbringing on the beautiful islands of Jamaica and Tobago. Having spent much of their childhood by the sea, JC developed a passion for swimwear that combines style with functionality. The brand's designs are crafted to be both visually appealing and practical for water activities, filling a gap in the market for active swimwear that doesn’t sacrifice aesthetics.
Each piece in the JSEA by JC collection is named after JC’s favorite beaches, adding a personal touch to the brand’s offerings. For instance, the "Mount Irvine" swimsuit, named after a beloved beach in Tobago, was the first piece ever sold, while "Discovery Bay" in Jamaica followed soon after. The brand's bright colors and fun designs are inspired by the rich culture and vibrant flora and fauna of the islands, bringing a piece of the Caribbean to every customer.
Product Offerings: Quality, Comfort, and Style
JSEA by JC offers a diverse range of swimwear for both men and women, with a focus on quality, comfort, and style. The brand’s commitment to using high-quality, durable materials ensures that each piece is resistant to the elements and provides a comfortable fit. Whether it’s the belted "Copa Kini" one-piece, the high-rise "Venice" suit, the "Charle’ Set" bikini, or the versatile board shorts for men, every item is crafted with care to ensure it looks and feels good to wear.
Customers can stay up to date with JSEA by JC’s latest offerings by following the brand on Instagram (@jseabyjc). The Instagram page also offers details and ensures customers are the first to know about any new drops or pop-up shops which occur throughout the year.
The Future of JSEA by JC
As JC finishes her studies in California, the future of JSEA by JC is only just beginning. The brand is expanding its audience beyond Jamaica, hosting its first pop-up shops in the U.S. This international expansion is part of a broader strategy to bring JSEA by JC’s unique blend of Jamaican culture and modern fashion to beach lovers around the world.
In addition to exploring new markets, JSEA by JC plans to expand its product line to include a wider range of beachwear and accessories. By introducing coverups, hats, accessories, and new designs and styles, the brand aims to cater to a broader audience and meet the evolving needs of its customers.
JSEA by JC is more than just a swimwear brand—it’s a movement towards sustainable fashion, ethical practices, and empowering design. With its roots in Jamaican culture and a vision for a more sustainable future, JSEA by JC is poised to make waves in the global fashion industry
Come to Main Street Rose Hall, Montego Bay when next in Jamaica and check out Live Good Forever (Shop 9 - @LiveGood876) and take home a few JSea by the JC swimsuits for you and your friends!
Visit Main Street Rose Hall, Montego Bay and enjoy our murals, installations, tax-free & souvenir stores, artisan craft village and Jamaican F&B options while relaxing and listening to authentic Jamaican music.
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