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Victoria Silvera's ceramic creations have captured the hearts of art enthusiasts and collectors alike, making her Touch By VLS brand a sought-after name in the world of ceramics. Known for their intricate designs and striking originality, Silvera's handmade pieces are more than just decorative items—they are works of art that tell a story, rooted in both personal passion and cultural inspiration.
The Journey Behind Touch By VLS
Silvera's journey into the world of ceramics is as unique as her pieces. Armed with a borrowed wheel and a few bags of clay, Silvera began her artistic journey with humble beginnings. After a long hiatus from ceramics, her early attempts at creating teapots were, in her own words, "clumsy and non-functional." However, her determination to refine her craft and her passion for the art form drove her to persevere.
A graduate of Swarthmore College in the United States, where she studied film, Silvera initially found herself lost in the job market. Her natural inclination towards entrepreneurship led her to start a business that combined her love for ceramics with her creative vision. This decision marked the birth of Touch By VLS.
"I have a love for teapots. I actually started to create a teapot, and it looked like a sea urchin. I made three of them, and before I knew it, I had started a business," Silvera recalls. This pivotal moment not only marked the beginning of her business but also laid the foundation for what would become her signature style.
The Sea Urchin Collection: A Fusion of Tradition and Innovation
One of Silvera's most acclaimed collections is the Sea Urchin Collection, which beautifully combines elements of the past with forward-thinking design. Inspired by the intricate patterns and forms of sea urchins, this collection includes a variety of pieces, from teapots to decorative ceramics, that embody a minimalist yet modern aesthetic.
The Sea Urchin Collection draws inspiration from the minimalism of Japanese pottery, yet it is distinctly contemporary in its use of bright glazes and abstract patterns. The pieces are reminiscent of raku and wood-fired ceramics but are reimagined through Silvera's innovative lens. Each item is meticulously crafted, with a focus on detail and a commitment to old-school artistry.
Silvera’s process is as meticulous as it is creative. "Each piece is wheel-thrown or slip-cast and hand-decorated; taking pride in the ritual process and old-school artistry," she explains. This dedication to craftsmanship is evident in every item she produces, making each piece in the Sea Urchin Collection a unique work of art.
Touch By VLS: A Brand Rooted in Heritage and Innovation
The creation of Touch By VLS is deeply intertwined with Silvera's personal history and the cultural heritage of Jamaica. Growing up at the family-built Stony Hill Hotel, a swanky Jamaican establishment filled with art and timeless decor, Silvera was surrounded by creativity from a young age. "Every object was timeless and expressive in its own environment. This was my biggest influence that pushed me to do something unique and stylish with a sense of vision and style that was appealing and highlighted my way of life," she says.
This influence is palpable in her work, which merges traditional craftsmanship with contemporary design. The Urchin Collection, in particular, stands as a testament to Silvera's ability to blend the old with the new, creating pieces that are both functional and visually stunning.
Expanding the Touch By VLS Brand
Beyond the Sea Urchin Collection, Silvera continues to explore new avenues of creativity with her Eggungun collection, a series of cast sculptures that reference the master plaster reproductions of New York-based Art Deco artist Rima. These sculptures, characterized by their matte black, postmodern aesthetic, showcase Silvera's versatility and her ability to push the boundaries of ceramic art.
With each piece, Silvera explores the use of varied glazing techniques and surface decorations, achieving an individuality that ranges from primitive to futuristic. The sculptures often feature tribal markings and organic patterns, some adorned with lustre and crystalline glazes, while others are left bare to showcase the raw beauty of the material.
Silvera's work extends beyond ceramics; she also offers a range of contemporary ceramic giftware, crockery, and lighting. Each piece is handcrafted in Jamaica and features detailed carving and surface decoration, making them perfect for collectors and everyday use alike.
The Future of Touch By VLS: Growth and Expansion
As the demand for her work continues to grow, Silvera has ambitious plans for the future of Touch By VLS. Recognizing the potential for massive growth, she is planning to build a high-end flagship store in Jamaica. This store will not only provide employment opportunities but will also create innovative ways to showcase Jamaica's art and natural history. Silvera plans to achieve this by licensing local artists' work and translating their designs into ceramics and other mediums, thereby expanding the reach and influence of Jamaican art.
The Touch By VLS Experience: A Celebration of Art and Culture
What sets Touch By VLS apart is not just the beauty and craftsmanship of the pieces but the story and vision behind each collection. Silvera's work is a celebration of art, culture, and heritage, reflecting the rich tapestry of influences that have shaped her as an artist. Her collections invite collectors and enthusiasts to connect with these stories, to appreciate the intricacies of each piece, and to become part of the legacy she is building.
In a world where mass production often overshadows the art of handcrafted items, Silvera's commitment to traditional techniques and her innovative approach to design make Touch By VLS a brand that stands out. Her work resonates with those who value authenticity, quality, and the stories that handmade items tell.
Conclusion: The Lasting Impact of Touch By VLS
Victoria Silvera's Touch By VLS is more than just a brand—it is a testament to the power of creativity, passion, and cultural heritage. Her journey from a borrowed wheel and bags of clay to creating a globally recognized brand is an inspiring story of perseverance and vision.
As Silvera continues to grow and expand her brand, Touch By VLS is poised to become a major player in the world of ceramics and art.
For collectors, art enthusiasts, and anyone who appreciates the beauty of handcrafted items, Touch By VLS offers more than just ceramics—it offers a connection to a rich cultural heritage and a celebration of the artistry that makes each piece truly one-of-a-kind. As the brand continues to evolve, it will undoubtedly leave a lasting impact on the world of art and design, both in Jamaica and beyond.
Come and check out The Collective 876 (Shop 8) at Main Street Rose Hall, Montego Bay and get a beautiful & unique work of art by VLS to commemorate your vacation. These one of a kind pieces are amazing gifts for the special people in your life.
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